Hihi, 4Com & Campfire: The Corporate Connection Explained

Why Customers Are Confused

If you have ever searched online after a Hihi sales visit, you will have seen the names Hihi, 4Com and Campfire appearing in the same conversations. Customers on uk.trustpilot.com/review/hihi.co.uk repeatedly express the same frustration. One review sums it up perfectly: "It's unclear who you're supposed to be dealing with, HiHi? Campfire? 4Com?"

That confusion is not accidental. It is the natural consequence of a corporate structure where a single deal can involve multiple brand names, multiple legal entities and a third-party finance company. This article explains what is publicly known about the connections, and why it matters for customers who need to make a complaint, raise a dispute or understand who owes what to whom.

We are Compare The Networks, an independent, OFCOM-regulated business telecoms comparison service. We have been helping UK businesses since 2008. We are not affiliated with any of the companies discussed. We report what is publicly knowable from Companies House records, corporate websites and what customers publicly state on Trustpilot.

The Three Names You Will Encounter

Hihi (hihi.co.uk)

Hihi is the branded phone system. It is the hardware you can see — the large-screen Android desk phone — and the cloud telephony platform behind it. It is the name customers most commonly associate with the product they bought. The website is hihi.co.uk.

4Com (4com.co.uk)

4Com is a UK business communications reseller. According to customer reviews and industry reporting, 4Com is the predominant seller of Hihi phones. A large share of Hihi installations come through 4Com's sales teams. 4Com's own Trustpilot profile at uk.trustpilot.com/review/4com.co.uk has its own patterns of complaint. See our 4Com Trustpilot reviews article.

Campfire

Campfire is another brand name that appears in the corporate family. Customers on Trustpilot describe Campfire in relation to billing, account management or follow-up contact. What Campfire specifically does varies in customer accounts.

Why So Many Names on One Deal?

From a customer's perspective, a single Hihi purchase might involve:

A sales visit from 4Com — the reseller does the pitch
Hihi-branded hardware — the phones arrive with Hihi branding
A service agreement — may be on Hihi or 4Com letterhead
A finance lease — with a third-party finance company (Propel or BNP Paribas Leasing Solutions are named on Trustpilot)
Billing from one of the above — customers describe receiving invoices or communications under different names
Support contact — may route through Hihi or 4Com depending on the issue

That is up to five different company names on paperwork for a single deal. Even the most attentive customer can lose track of who is responsible for what.

Why It Matters for Disputes

The corporate structure matters when things go wrong because complaints need to go to the correct legal entity.

Service Complaints → The Service Provider

Problems with the phones, platform, call quality or support go to the service provider (Hihi / 4Com depending on which holds your service contract).

Finance Complaints → The Finance Company

Problems with the lease — settlement figures, direct debits, end-of-term mechanics — go to the finance company (Propel / BNP Paribas). They are a separate legal entity with no involvement in whether your phones work.

Misselling Complaints → Usually the Reseller

If the sales rep misrepresented the deal, the complaint normally goes to the company that employed the rep — typically 4Com. CISAS can adjudicate the telecoms service element. The finance lease is civil law.

Billing Disputes → Whoever Raised the Bill

Check the top of the invoice. If it says Hihi, complain to Hihi. If it says 4Com, complain to 4Com. If it says Campfire, complain to Campfire. Put it in writing.

Companies House — The Authoritative Source

Every UK limited company is on Companies House. If you want the authoritative record of a company's directors, shareholders, filings and connections, go to find-and-update.company-information.service.gov.uk and search the company name.

For any Hihi-related dispute where you need to name the correct legal entity, Companies House is the first stop. What you will find:

Registered office address for serving formal notice
Current directors and secretaries
Filing history including accounts and confirmation statements
Incorporation date and company number

If you are preparing a formal complaint, letter before action or CISAS submission, having the correct legal entity name is essential. Use Companies House to verify the exact wording — not what appears on a sales email.

The Finance Company — The Often-Forgotten Fourth Party

Customers who focus on Hihi or 4Com sometimes overlook the finance company behind the lease. Trustpilot reviewers commonly name:

Propel Finance plc
BNP Paribas Leasing Solutions Ltd

These companies are major UK business equipment finance providers. They are regulated, reputable and have their own established processes. If you have a Hihi deal, you almost certainly have a separate relationship with a finance company that you may not have fully registered at signing.

Check your paperwork. Somewhere in the bundle will be a finance agreement with a different company name and its own terms. That is who owns the money side of the deal.

Why Customers Get Confused — A Plain-English Explanation

Customers are not imagining the confusion. Here is why it happens:

Multiple brand names across sales, service, billing and finance
Different letterheads on different documents
Different phone numbers for different issues
Different email domains (hihi.co.uk vs 4com.co.uk vs finance company)
Handoffs between entities when you escalate
Salesperson speaks for the group but you only signed with specific legal entities
Branding vs legal entity mismatch — the nice name on the hardware is not necessarily the legal party to your service contract

None of this is technically deceptive. But the cumulative effect, according to Trustpilot reviewers, is that customers genuinely do not know who to call, email or complain to when things go wrong.

Practical Advice: Keep a Contact Sheet

If you are a Hihi customer, build yourself a one-page contact sheet with:

Your service contract: which legal entity? Top of your signed contract.
Your lease contract: which finance company? Top of the finance agreement.
Who do you bill from? Check your invoices.
Service support: phone and email
Complaints address (in writing)
Finance company complaints address
Account numbers for each

Keep it printed out. When a problem arises, you know exactly which door to knock on.

Keep Everything in Writing — Especially When Entities Pass You Around

The corporate structure makes "put it in writing" even more important. If you are told "that's not us, that's Hihi" by 4Com, or "that's the finance company" by Hihi, get the handoff in writing. Email each party. Ask each to confirm responsibility in writing. Build a paper trail.

If your complaint goes to CISAS, the adjudicator will need to know:

Who sold you the contract
Who holds the service agreement
Who holds the finance lease
Who you complained to and when
Who responded and what they said

Written evidence answers all of those. A remembered phone call does not.

If You Are Already Confused, Here Is What To Do

Find every piece of paperwork from your Hihi purchase. Physical and email.
List every company name that appears on any of it.
Check each one on Companies House to confirm it is a real legal entity and see registered address.
For each entity, identify what they are responsible for in your deal (service, hardware, finance, billing).
Build your one-page contact sheet.
Complain in writing to whichever entity is responsible for the issue.

This is the only way to cut through the branding confusion.

Frequently Asked Questions

Is Hihi owned by 4Com?

The two brands are closely linked, with 4Com being the predominant reseller of Hihi phones. The exact corporate ownership and filing structure is on Companies House for anyone who wants to verify. Customers on Trustpilot repeatedly describe confusion about which entity they are dealing with.

What is Campfire?

Campfire is another brand name that appears in the corporate family alongside Hihi and 4Com. Customers on Trustpilot describe Campfire in relation to billing and account management.

Who do I complain to about a Hihi deal?

Depends on the issue. Service problems go to the service provider (Hihi or 4Com — check your service contract). Finance / lease problems go to the finance company (commonly Propel or BNP Paribas Leasing Solutions — check your lease agreement). Misselling usually goes to the reseller (typically 4Com). In all cases, complain in writing.

Can I find the exact legal entity I contracted with?

Yes. Check the top of your signed service contract and lease agreement for the legal entity name, then look it up on Companies House (find-and-update.company-information.service.gov.uk) to see registered address, directors and filings.

Why is there so much brand confusion in this group?

Customers on Trustpilot describe it as a problem that makes complaints harder. One reviewer wrote: "It's unclear who you're supposed to be dealing with, HiHi? Campfire? 4Com?" We report what customers publicly state — the structure is what it is and the confusion is what they describe.

Explore Your Options

If the Hihi / 4Com / Campfire tangle has put you off, there is a simpler way. Mainstream business VoIP from a single provider, on a single contract, at sensible length. Get a free VoIP quote and we will show you what it looks like.

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About this article. Claims reported here are attributed to public reviews on Trustpilot and similar platforms. They represent the opinions of the reviewers cited, not statements of fact by Compare The Networks. Brands named may dispute these claims. If you are a brand representative who believes any content requires correction, please contact us.

Hihi, 4Com & Campfire: The Corporate Connection Explained (2026)